What's Your Ritual
Toblerone
May 10th, 2015
Craig Young directed and Dan Cleland produced this online film for Toblerone exploring the quirky ways people enjoy the classic chocolate and nougat treat.
Although people usually associate the brand with airport terminals, Toblerone enjoys success in all usual retail outlets, with customers reporting their own habits and rituals around enjoying the chocolate. These three may have taken it a bit far though.